H&M Conscious Collection Spring 2013

In the search to be a Chic, Modern and Fashion Forward Peachy Green lady, Im always keeping an eye out for sustainable fashion brands. I was pleasantly surprised when, in need of some new work clothes, I stumbled into H&M last week and pride of place at the entrance of the shop was a very large range from their Conscious Collection.

They say:
CONSCIOUS:-
OUR VISION IS THAT ALL BUSINESS OPERATIONS SHALL BE RUN IN A WAY THAT IS ECONOMICALLY, SOCIALLY AND ENVIRONMENTALLY SUSTAINABLE

I like this as it adheres to all three values in the Triple Bottom Line principle. Also they are not just focussing on one aspect of bringing their consciousness into their brand, but in the overall impact the manufacture and distribution of their clothes has.

  1. Water: 450 Million Litres of water saved in their denim production
  2. Charity: 3.2 million garments donated to charity
  3. The number 1 user of organic cotton worldwide
  4. Garment collection and reuse in store
  5. Partners – teaming up with Unicef and WWFOn my wishlist
Sounds great, but if the clothes are not usable, poor quality, badly designed or constructed, nobody is actually going to use it. Well I was impressed. In that one night I bought 2 tops, a beautiful shirt, a pair of trousers
and have my eye on a fabulous dress from the collection.Happy, guilt free shopping. We like 🙂

Happy National Organic Week

Do you eat organic? Were you aware that this is Ireland’s National Organic Week. I try eat as a much organic food as possible but on a week like this Im particularly aware of it. Not least of all because Lidl are selling a lot of their organic produce at only 1 Euro! I mean, its cheaper than a lot of the other produce and quite a lot of it is Irish.

Organic food is fantastic in so many ways. You may question whether their is a taste different but by buying organic you are supporting the planet and people who want to use our land sustainably. It contributes to the efforts to save our seeds and biodiversity and protect agains the spread of pests and disease.

So in this week – get out and try organic. In the rest of your life – try and buy organic. As Tesco says “every little helps”.